Increasing Your Online Footprint To Make You More Money

Posted by admin on Monday, April 25, 2011 · 31 Comments

Hey everyone! It’s been awhile since my last post so I figured I’d discuss something cool today.

What I want to talk about is why having your footprints all over the online is important, and also share a cool technique you can use to help you build more footprints.

So what’s a footprint and why do you need them?

An online footprint is essentially your network of assets that you have created online over the months and years. These footprints are assets that drive traffic and sales regardless of what you do later on.

Footprints can include:

Affiliate sites
Articles on article directories
Blogs
Squeeze Pages
Giveaway content
Products you sell

I know this is very obvious, so I want to relate it to my own personal experience with a story of a footprint I created back in 2009. To this day, over a year and a half later, this simple footprint that took me about a days worth of work to build still sends me highly valuable buyer leads on a daily basis.

Even though I haven’t touched it since I put it online 18 months ago, I’ve added over 1000 buyers to my list because of it.. Every day I login and check my subscription stats and can always count on this simple footprint to add a few buyers to my list on a daily basis.

Here’s how one simple footprint added 1000 buyers to my list

It essentially revolves around creating 2 high quality freebies, and giving one away with master resell rights.

Here’s what I made:

1) A high quality PDF document that gave away one solid piece of information. It was roughly 11 pages long, and the only promotion element in it was 2 links to where they could get another freebie from me if they liked the PDF they were reading. I gave away master resell rights to this product so that anyone who downloaded it could legally distribute it.

2) A squeeze page – I linked the high quality PDF to my squeeze page.

3) Another giveaway freebie to fulfill my promise on the squeeze page in step 2.

Here’s where the magic happens

I gave away master resell rights to the high quality freebie I created in step one. I then went on forums related to my topic and advertised my freebie as a free master resell rights product they could sell, give away as a bonus, or give away as a freebie as long as they kept the document intact. The reason why I didn’t allow them to edit the document was because I wanted to make sure my links to my squeeze page remained in there so I could capture leads.

What happened?

Since my master resell rights product was so high quality and didn’t include a lot of advertising within the content, people started giving away my product as an added bonus when people purchased one of their products.

Some people placed my MMR product on PLR networks which helped increase the circulation of it. Some people even sold it on Ebay!

And since the information within the giveaway product was such high quality, people reading through it followed my links in the document to get an additional freebie I offered to accompany the original document (I linked to my squeeze page from the resell rights document).

What’s best about all these subscribers is that they are highly qualified – not only are they buyers, but they now like my material