Why you will NEVER find the internet marketing magic bullet…

Posted in Internet Marketing on October 15th, 2010 by admin – 46 Comments Tags: , ,

I’m writing this because I’ve been noticing a very disturbing trend with the big IM launches recently. I’m sure you’ve started to notice it as well.

Blind offers that promise you the world…“the magic bullet” which only costs $37 that will turn you into a millionaire tomorrow because THIS is the secret that the gurus don’t tell you

Here’s the truth from someone who has real experience with making money online (most of which has been done in niches outside of the ‘IM guru’ niche).

Over my 7 years of making money online, there has NEVER been a magic bullet.

That’s right. NOT ONCE. The only magic bullet out there is real work. If you honestly think some magical software is finally going to make you a success, you are in for a very sad and shocking reality.

You know that voice I was talking about in my last post? Well, that voice should be screaming at you when you see these sales message. Think about it. If it were truly as easy as spending $37 to buy that software that will change everything for you, everyone trying to make money online would be a millionaire. It’s that simple.

You have to realize something…

The majority of the people who want to make money online don’t want to do real work. They get sucked into this delusion that it’s easy to become rich online without having to do anything for it…

And marketers know this.

They know that if they craft their sales message to cater to this audience (which is the majority of the IM market), their sales will double, if not triple vs. if they wrote a sales message that was accurate to what the product really does.

Now look. I’m not saying that someone is evil for catering to this market. The market demands, you supply. Really, it’s a smart thing to do.

However…

There is a very fine line between hyping up your product (which is perfectly fine to do) and outright lying to your prospects. I think that a lot of the gurus have crossed this line, which is why you need to educate yourself about this tactic.

But there’s a catch. People pitching the magic bullet are becoming very clever. They don’t outright say in their message ‘THIS IS A MAGIC BULLET’. It is done very subtly.

Let’s take a look at the recent Kajabi launch…

Kajabi…the idea is good and the sales message is great, but it’s a product that I can say without a doubt that very few people need. We’re talking maybe 100 people in the world for whom this product might be worthwhile for…

You know what? The market place is buzzing about this product. You go on the WF, you’ll see dozens of threads about why this is so awesome and people talking about how it’s going to change their situation once and for all. I wouldn’t be surprised if this service already has 20,000+ people signed up for it. 99.9% of whom have no reason to be paying $100, $200/m for something that will never get used.

But they buy it anyway. Here’s why.

Look carefully at the sales message. It’s basically pitched like this: Frank Kern, Deiss, Jeff Walker, & Eban Pegan all use Kajabi for their million dollar launches, so therefor by buying Kajabi, you too can also have launches like this. It’s their ’secret weapon’ that allows them to do it!

But the truth is, Kajabi had nothing to do with it. Their circle of friends with huge lists did it. Their sales message did it. Their brand did it.

Kajabi had nothing to do with it. Kajabi was mearly a tool they used to deliver their content.

Yet the 20,000+ who buy into this service are now having dreams of their million dollar payday all because of this secret weapon they now have access too. Those dreams will soon turn into a nightmare when 6 months from now they realized they just spent over $1000 on something they never used, and never needed in the first place.

This, my friends, is how you lose money in the internet marketing game.

I’ve heard a lot of sob stories in my day from people who have spent insane amounts of money on products and have nothing to show for it. I’m not talking $1,000, $2,000, or even $5,000. Some people have spent $20,000 or even $30,000 on products and have nothing to show for it. Some lose more…their house, their spouse, their kids.

Why? Because they are suckers for this magic bullet mentality. They seek something that does not exist. And for every magic bullet they buy into, the desire to find the REAL magic bullet becomes even more intense. And they continue on the search until they have nothing left.

If this is you…if you have spend thousands of dollars on products and have no results to show from it, you need to f*cking snap out of it. Stop being lazy, stop looking for a lottery ticket, and do something. Stop pointing fingers, stop coming up with excuses, and fix your situation. It all lies in your hands…and by buying into the next magic bullet, you are shifting responsibility from yourself, to something that doesn’t exist.

I leave you with this.

As a business owner, you need to take responsibility for your actions. If you fail, you need to figure out why. What did you do wrong that caused the problem, and what can you do to fix it next time? Even if it is ‘not your fault’ for the failure (IE: magic bullet shopping), IT IS YOUR FAULT.

If you liked this post, please spread the word!

Let me know your thoughts with a comment below, and also send people to this post. Link to it from your blogs, post it in forums, talk about it on twitter, social bookmark it, etc. This reality check will help people save a lot of money!

Thank you!

Dan Brock

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46 Comments on “ Why you will NEVER find the internet marketing magic bullet… ”

  • Kelly
    October 15th, 2010 5:19 pm

    Man, talk about laying it out there! This is why I always open your emails, Dan. Thanks for being one of the few that are willing to tell the truth. People don’t fail at IM because the product or guru let them down - they fail because they aren’t putting the right kind of work into it.

    I know there have been times over the last year where I felt like ‘I’m working all day every day - and have nothing to show for it’, but when I really took stock of the ‘work’ I was doing - most of it was spent checking stats and reading forums.

    When I started setting goals for myself and really putting a day’s worth of work in, things turned around.

  • Dirk
    October 15th, 2010 5:34 pm

    What’s the saying…

    The “WISE LIVE ON THE FOOLISH.”

  • admin
    October 15th, 2010 5:36 pm

    @Kelly,

    Thanks! I do what I can ;) Yeah, email, stat, forum checking = major time suck…although a lot of fun!

    @Dirk,

    Well said.

  • Mitch
    October 15th, 2010 5:47 pm

    Nice!..Dan, you are the Shiznizzle!

    that is no joke..These bas****s” won’t even so much as explain themselves. The shiny objects are hard to defeat.

    One must literally unsubscribe from all of these so called “gurus” and hang tightly with the ones that actually tell some kind of truth..

  • Jerry
    October 15th, 2010 5:49 pm

    Well said Dan. This is one of the main reasone why I dont promote the guru products.

  • Martin@proactolreviews
    October 15th, 2010 5:59 pm

    Dan
    pull no punches. You are 100% right. I call it the “bright shiny object syndrome”, however you have described it in much better detail, and the dire consequences you have laid out. Thanks. And thanks for your Zon ideas and products. They have helped me immensely. Least I can do is help you viral this post…Digg, FB, twit on the way.
    regards
    Martin

  • Fruit Loops
    October 15th, 2010 6:12 pm

    Agreed. If you have already scaled up and want to take it to another level it might well be worth having a more slick “network style” look and feel but it could all backfire because people may start getting tired of big guru pitches. But having said that there is an audience that does gravitate to pizzazz and flash. And then there is another group that is more down home. There are defenders and detractors for every subject - its what makes the world go round. Its what makes life varied and interesting.

    Anyway has anyone looked at Synnd. I got an offer for Kajabi that has Synnd offered at a discount from the normal monthly. This too is not where I am now and is out of budget but I am thinking it has possibilities maybe when my websites mature somewhat - couple years out.

    Dan The Internet Man is one I have been listening to. I have another two or three I listen to also but, the others like Frank Kern, Jeff Walker and Eban Pagan go into the JV Flood Folder (or deleted) only to be looked at, if I ever have the time or motivation, to see what and why these guys as a group promote en masse a product and why.

  • Mike FD
    October 15th, 2010 6:20 pm

    The grass is always greener on the other side of the fence!@!*!

  • Namaste Yoga Reviews
    October 15th, 2010 6:21 pm

    Hi Dan,

    I get emails from so many internet marketers, but I’ve just in the last week realized that yours is one of the few (if not only) with worthwhile content. This blog, in fact, contains so much down to earth info - it has helped turn me around from flirting with that “magic bullet” mentality and get on track towards a real plan. Thanks.

  • Paul Smith
    October 15th, 2010 6:39 pm

    Dan

    I’ve tried every one (well, maybe not EVERY one, but heaps).

    The fact that I still haven’t earned any money after 7 years shows how good they mostly are. Some of them I’ve stuck at religiously for 6 - 8 months, following every item they recommend - still no money.

    Now I’m doing Profitizon and Easy Paycheck Formula.

    Still no results, but I’ve only been at it for about 2 months (or less), so early days yet.

    Best wishes

    Paul

  • admin
    October 15th, 2010 6:53 pm

    @Paul

    Be a bit more enterprising and pick a niche on your own instead of replicating the niche example taught in the course. That’s the biggest cop out ever. If that’s what you have been doing with every piece of training you’ve bought, well it’s no wonder you aren’t seeing results…

    You know how many headphone review sites are out there now because of my course? Hundreds and hundreds.

  • Golden Rule Internet Marketing
    October 15th, 2010 6:59 pm

    Hey Dan,

    I appreciate you sharing the REAL truth about internet marketing, and for this reason, I plan to continue subscribing to your list, newsletter, whatever you’ve got to offer, brother!

    I agree with your statement that that no magic bullet truly exists, and that NO $37 IM product is ever going to turn you into a millionaire overnight. However, I do believe that some of these same products actually do have potential. Having “said” that, though, I am not encouraging anyone to go out and risk their and their families’ livelihoods - especially to the tune of $20,000 (wow)!

    All I’m saying is if we do buy one of these $37.00 products and actually invest some time and effort into it (more than 1 or 2 days before getting bored or distracted), we could actually start earning an online income.

    Keep up the great posts, Dan!

    Respectfully,

    Fred S.

  • admin
    October 15th, 2010 7:02 pm

    @Fred,

    Thanks man :)

    Oh by all means, I’m not saying that the products are totally worthless - some even have a very practical use. However, I don’t think you should for one minute believe the product is going to change your life for ever, or make it so you dont have to do work and will magically start seeing the numbers in your bank account rise.

  • French Wedding
    October 15th, 2010 7:12 pm

    Hi Dan

    You are spot on. My inbox started filling up two days ago with emails form multiple internet marketers all promoting Kajabi. So I had a quick look at the vid and 2 minutes into it I killed it because I know the product is so specialised that it is only really appropriate to the Frank Kerns, Jeff Walker and Eben Pagan’s of the world. As I was not planning on creating a mega product and launching it for an obscene amount of money - I am giving it a wide berth. The stats are that only 5% of internet marketing purchasers are actually implemented - the rest beef up your credit card and fill your hard drive. I have been guilty of shiny product syndrome before. I am working hard at keeping it under control - but the temptation is there and the promoters know how to add a lot of spin.

  • Michael Thompson
    October 15th, 2010 7:13 pm

    Well said Dan. Need the voice of someone who doesn’t hunt in the pack.

  • graham
    October 15th, 2010 7:21 pm

    Thanks Dan.

    I have only been at this IM thing for less than three months,
    I have spent most of that time studying, learning, surfing and making hundreds of pages of notes, I bought a few products to get started and get a feel for things.
    It took me about three weeks to realize that most of these fuckers were just after our money so I have to agree with you and everything written above, I can see it all now for what it really is.
    After reading my first couple of pitch pages I thought what a complete load of crap, but I still bought the products because I needed a shortcut to the info (you must have a starting point right?) needless to say I wasn’t taken in by the upsells either, as soon as I see one of those it’s bye bye, I know it’s a con and the people at the other end don’t give a f*ck, and of course, if they are making $5000 a day with Clickbank why would they be ponsing about selling garbage for $67,no $37 no wait $27 !!!
    Even the one guy I thought I might be able to trust soon showed his hand and is just like the rest, present company accepted, your tactic is the best Dan stick with it.
    Then you get all the black hat stuff, well that’s great ’til Google finds out then you are back to zero right?

  • graham
    October 15th, 2010 7:26 pm

    Hi again Dan,

    I would just like to add to this post a little message to the clever bastards who have taken my personal email address from my Clickbank account and used it for spamming without any permission whatsoever since I unsubscribed from my main account, I will be reporting you to your ISP providers

    Don’t try it people you will come unstuck!!

  • graham
    October 15th, 2010 7:28 pm

    If pushed I might even name names especially as one of them ripped me off.

  • Golden Rule Internet Marketing
    October 15th, 2010 7:45 pm

    Sorry, Dan, one more time…

    A mechanic has a shop full of tools, and each one of these tools serves a special, unique purpose. He knows these tools are his livelihood, and for this reason he’s invested thousands of dollars in his trade. In fact, he’s accumulated so many tools that the majority of them are still in their original package - unopened and unused! Do you think the mechanic is making any money? Not likely, not if he hasn’t put these tools to work!

    Sadly, we can make the same mistake. Usually, in the beginning of our IM careers, we purchase a huge assortment of wonderful, specialized tools - each with the potential to help us start earning a better living. But, if we never even bother to put these tools to work, to apply the various methods and techniques, we will NEVER know. Instead, we’ll continue to blame everyone but ourselves and never learn to accept any responsibility for our actions - or should I say LACK of action.

    Take care,

    Fred S.

  • George B
    October 15th, 2010 8:03 pm

    Hey Dan,

    That was the first post that i read from you and i must say it was a good read. Im pretty new to the IM scene, just doing it in my spare time and when i started i was lead to believe that i was a walk in the park to make money, realised pretty quickly that this wasnt the case but being an intelligent person (just love the self praise) i know there is no magic bullet! only ever purchased one product from the “guru’s” and i must say that it was pretty good unlike some of the other rubbish that i have seen in action that is thrown out on a daily basis. other than that i bought 3 educational products from mike dillard. i like his stuff, learned a lot from his stuff. but i know that the hard work is done over time to get the requisite traffic and site ranking.

    It seems like every week there is a “guru” JV’ing with some other guru about a fantastic life changing underground tactic that the big boys dont want you to find out about, makes me laugh! then to say that they are only going to sell 250 or 300 is the biggest load of sh*te ever! if they claim they are making say 50000USD per month and they sell their product at $37 so 300×37(.5)=$5550, harldy seems worth it! the (.5) is the 50% commission that an affiliate gets from CB.

    Keep up the good work
    George

  • Rudy
    October 15th, 2010 8:12 pm

    While there are some valid and good comments made here it always amazes me that people offering opinions claim to want to start a business. First of all in any communication you never use swear words or risky wording. For every one word as such you lose 50% of your potential credibility.And yes there is not any business that does not require a lot of work to be successful. What you have to research is the tools you want use and whether they are the correct tools to get you to your goal. That is also the formula for life. Never ignore any information offered,but make sure you take the proper time to evaluate it. Thanks Dan your information is very valuable. Rudy

  • dbutah3
    October 15th, 2010 8:38 pm

    Hey Dan..
    Another great Post… I appreciate the heads-up, but… let’s keep in mind, that although most of us can’t run with the big dogs,.. We still need to be learning from them.
    The 58 minute promo video for Kajabi was packed with a great overview of the marketing process… so.. although I didn’t buy-in, I got a great hour tutorial and a little clearer picture of how to develop my business.
    Stepping back from the video and looking at how it was marketed was another eye opener.. seeing how it should be done, compared to how it gets done by the small dogs..

    For example.. what if we compare the Kajabi presentation to say… “Total profit Plan..” you know the 5 websites for $7.00 promo, that some of us saw recently… I’m sure Bob is doing pretty good also.. but .. that felt cheezy, while the Kajabi, felt… well, I watched the 58 min promo.. but bob, I blew off in the first 3 minutes..

    Anyway.. Thanks again for pushing these alerts our way..

    Dbutah3

  • Patricia@lavenderuses
    October 15th, 2010 9:16 pm

    Hi Dan
    Thanks for writing such an honest post. If I had bumped into you in the blogosphere a year ago I would have saved thousands!!! I trusted so called “internet coaches” who totally ripped me off. Now I have become part of an interactive blogging community where I am being given great help and encouragement and it isn’t costing me anything :-)
    Lots of people don’t want to hear that there is no silver bullet. They would rather read about the make a million in a few nanoseconds with no effort hype even though most of us know it is a total scam. And thanks for the heads up on the latest “must have” that is doing the rounds. I had another honest experienced blogger tell me about this and they came to the same conclusion as you. All it will do is leave yet another bunch of disillusioned newbies probably despairing and giving up.
    Patricia Perth Australia

  • Marcus DeVries
    October 15th, 2010 9:58 pm

    Hi Dan,

    Another cracking post. We are now seeing our way through all this and that bill shut. It’s the same old regurgitated drivel that has been used for thousands of years on the unsuspecting populus who have their emotional triggers toyed with. It is almost like we as a collective, are conditioned to approve of anything that will make us FEEL better, whether it actually works or not!. Enough of the rant. I’d like to emulate what others have said, that your emails are one of only a handful, these days, that I will truly respond to.

    All the very best

    Marcus

  • Tim
    October 15th, 2010 10:02 pm

    Well said. I’ve purchased some ’shiny objects’ before, but not focusing on one thing and not chasing the dream is my commitment.

  • Rolf Kungl
    October 15th, 2010 10:09 pm

    I agree with everyone above me. Yours is the only one i open because i always get some great info from you and it isn’t full of hype like Kajabi. People also buy in to this stuff because many are desperate and ready to believe in anything that sais they can become millionaires NO SWEAT for 37.00. I admit I even fell in to that trap myself a few times because some of them really are slick. Dan, you are quickly becoming my internet savy Guru. How do i become a member of your site?

    Rolf

  • Secret to Ripped Abs
    October 15th, 2010 10:21 pm

    Yes, I’ve purchased several of those $37 offers (even learned how to get them for less) and have been at it for almost three months without making the killing that they promise. But I have to say that since I did get some useful information from each one - and in some cases some cool software - it hasn’t been a total loss. I’ve actually spent more money on PPC ads that will never be recovered. I’m just grateful that I haven’t spent thousands, and thanks for the post. It reinforces the conclusions I’ve been coming to. You have some great down-to-earth advice and I appreciate your integrity and sincerety.

  • Paul Smith
    October 15th, 2010 11:16 pm

    Dan

    You’re right, of course, I should be more original and move on from headphones, but there’s the rub (as it says somewhere in Shakespeare, I think) - what is a niche that hasn’t been exploited to the ultimate? (I don’t expect you to answer that, but if you could I’d be absolutely delighted, of course).

    I’ll move on from headphones, but it has been most enlightening doing Proftzon and trying to combine it with 3WL and article marketing through The Best Spinner.

    Not sure about 3WayLinks yet, but I cannot recommend The Best Spinner (Jonathan Leger) highly enough to all your readers (no affiliate link, so it is a truly genuine recommendation).

    Thanks for all the help and learning you and Sara Young provide.

    Paul Smith

  • Debra
    October 15th, 2010 11:16 pm

    Dan (the Internet Man),

    Like your style-the “magic bullet” mentality is more prevalent now than in the past I believe with the economic climate. Adding to that, the viral increase in the supposed “magic bullet” manufacturers. If one doesn’t have their feet firmly on the ground, it’s very easy to get sucked in. I am very much a “newbie” and have certainly been guilty of drifting off in that direction.

    This is an essential bit of reading for all (in particular) new Internet marketing hopefuls!

    Thanks-you rock Dan! (Keep whispering in my ear via email ;-)
    Debra

  • cathy
    October 16th, 2010 12:14 am

    Hey Dan,

    WOW, you’ve been on a roll this past week. And posting some honest and down-to-earth information that is frankly VERY HARD to find these days, regarding IM.

    Kudos to you.

  • Pierre
    October 16th, 2010 12:40 am

    Hi Dan,

    You hit the nail right on the head my friend. This is the best post I’ve read this year. I, too, fell into this guru trap when I purchased Auto Traffic Avalanche. Now this product seats inside a folder in my computer and I have no use for it. Don’t even know how to use it because they didn’t give me a clear explanation how to use it. Wasted my damn money. Fantastic post. Good job. Take care my friend.

    2 thumbs up!!!

  • Steve Wyman SEO Specialist
    October 16th, 2010 12:46 am

    Hi Dan

    SPot on. Laser focused.

    The point is Kajabi doesnot concieve, create and produce a product. If youve not done that and built a list your wasting your money

    Do the work then maybe the new product might just help.

    regards

  • Gary Wilson
    October 16th, 2010 1:07 am

    Excellent post and it applies to almost every kind of profession too. I found people wanting the magic bullet in advanced yoga! I used to tell people that “there are no yoga olympics.” I saw it in professional cycling too with the drug taking and I see it at work with workaholics who will work all day and almost all night for very little reward except that in their head.
    Kajabi, totally right. I saw it for the first time yesterday and thought, great, but just not for me.

  • Marcus
    October 16th, 2010 2:15 am

    Dan,

    Great post, and a great message to spread to all the would-be internet marketers.

    HOWEVER…

    Don’t I see you promoting some of these guru products via your e-mail list? Only in your previous e-mail were you promoting “slick affiliate sites done for you”. Isn’t that promoting the whole laziness thing? You’re still promoting the “shiny things” aren’t you?

    What you’re doing is kind of clever really. You’re basically saying, “Most IM gurus are frauds, but I’m not, because I’m giving it you straight by telling you that most IM gurus are frauds.”

    I think this could be a case of “Do as Dan DOES, not as he SAYS”. And that would be: build a big e-mail list, then give people some hard truths regarding how hard IM is, but still promote some shiny things to bring in the money, because they’ll think that what you’re promoting is the real deal.

    Don’t get me wrong. I’m not sayign what you’sa d here is wrong. In fact, I think you’re BANG-ON 100% right here. I just think you maybe contradict yourself with the “shiny things” you also promote via your list.

  • cy
    October 16th, 2010 2:29 am

    Hi Dan

    Agreed with every word you said.
    But again for most Internet Marketers, this is a learning cycle and you have to pay to learn.
    One thing I honestly believe is there is no shortcut. To earn your keeps you have to put in hard work. No magic, no easy way.

  • admin
    October 16th, 2010 2:56 am

    @marcus

    So what’s the problem? If your website is built for you, can you not be lazy on that aspect of your business? I think it’s more than fair & accurate to pitch a pre-built website package as a lazy alternative…

    Not to mention, the intel alone on how to build a high converting landing page is worth infinitely more than the $7 they charge for those pre-built websites, so therefore I feel it was a product worth promoting. I also felt that their marketing message was pretty clean with a reasonable amount of hype but still accurate to what they were selling.

    So excuse me for promoting a product I think is worth the price.

    I think you are on to something though - maybe I should spend all my time giving away all my content and products for free and never try and monetize my effort. Better yet! Why don’t I buy every single product being released, make my own free versions of them so that I can give them to you at no cost? You know…since I owe it to you and all.

  • peter mcgrath
    October 16th, 2010 3:09 am

    hi Dan

    Well your really Dan the Man yes.Guilty as charged you really hit the nail on the head its taken me about
    6 years and 1000s of dollars to realize this truth
    Dan its human nature to be naturally lazy and want to belive other Gurus hype about a magic solution to these needs .Thats easy money and a lazy lifestyle .I have learnt through my own stupity thats its never going to happen not for me or anyone else .Work and focus thats it
    regards have agreat weekend
    peter mcgrath

  • Alexander P. Clarke
    October 16th, 2010 5:08 am

    Dan…

    This truly was a great post. Over the last 4 months alone I’ve spent over $4,100 bucks ordering mainly from clickbank from these guys. You’d think those that know better would do better! Many of these guys have more money than they will ever spend and I can’t figure out why would they stoop so low. Hype … creative placement of words and graphics to suck in the weak. That is a form of pimping I would think.

    Now in being truthful, from the programs I ordered, some I learn some tid bit of useful information, and did not request a refund. But the truth is… most people don’t take action and will neve ask and demand their money back!!

    I think that is what we should preach … DEMAND A REFUND DEMAND A REFUND! My friend I will continue to be inspired by you and pray that it gets better for those who are new to this game. As the old man says… one born everyday, thanks for educating them before they give up.

    Your brother in IM.

  • mr computers
    October 16th, 2010 6:20 am

    Talk about hitting the nail on the head!

    I cannot express how much i agree with your post: packages, services etc.. are useful, but there even a solid how to guide product still takes work and time to implement and see results.

  • george
    October 16th, 2010 6:36 am

    WoW ! Dan you must have been the fly on the wall,cause you’ve just described everything that I have been doing.
    Caught up in the “SHINY OBJECT SYNDROME” thanks for the awakening.

  • Andy
    October 16th, 2010 7:40 am

    Wow Dan, what a great post!

    I was perplexed as to why most marketers would need Kajabi when they can pitch their eBook or whatever via a WSO or their own blog.

    I’ve seen people admit that they have a weekly budget to purchase eBooks, I guess they read them like a novel for fun and don’t take action to do what the eBook teaches.

    Until you have a solid product of your own to sell, I think Kajabi should be the last thing on your mind.

  • Toby
    October 16th, 2010 9:23 am

    Nice post Dan, you have been putting out some great content in the last few months and your newsletter is one of the few I’m still subscribed to. I don’t approve of your swearing though, it does your copywriting skills a disservice and sounds a bit aggressive.

    It is funny that you sent this email today as I woke up this morning thinking, wow, I really don’t need Kajabi right now (I ‘m signed up to the trial). I don’t need the expense, I don’t need the extra pressure and I don’t need to be plugged into someone elses dream at $99 a month potentially for the rest of time! Don’t get me wrong, I think the service will be huge especially with the addon services but that will just add even more expense. It’s like buying Infusionsoft when you can get a low-cost Aweber account which will do all you need.

    I wasn’t searching for the magic bullet with this though, I was just hoping it would give my membership site a professional look both front end and back, but after tinkering around with it for a few days I realise I will still need someone else to help set all the funnels up etc.

    So for now I will sign up to DAP for my little WP membership site which tbh has more features than Kajabi and more personal support, just not the ‘million dollar marketing’ behind it.

    I’ll be cancelling my trial but I’m really interested to see how Kajabi develops and read about peoples experience with the software over the next 6 months or so. I love the idea of an all-in-one solution to deploy multiple business projects.

  • Amber
    October 16th, 2010 10:51 am

    I think there is a magic bullet and I call it “educated persistence.”

    What I mean by “educated persistence” is finding a business model that makes sense to you, learn it, copy it and refine it based on what makes money for you. This means creating a plan and following it through, one project at a time.

    I don’t buy products from any of the big name gurus mainly because I don’t think their products, such as Kajabi, fits my business model.

    I don’t need or want anything complicated. I’m still at a stage where a combination of free and inexpensive products work great for me. If I wanted complicated, I keep my day gig forever.

    Dan - thanks for your post and for your integrity. Hopefully you will save a few people a great deal of frustration, grief and empty pockets.

  • Barry
    October 16th, 2010 11:20 am

    Dan … you could not be more accurate! Glad to see that someone speaks the truth.

  • Golden Rule Internet Marketing
    October 16th, 2010 2:00 pm

    In Dan’s defense, and I certainly do not know Dan personally, just because he strives to provide us with the real truth about internet marketing, it doesn’t mean he doesn’t earn the right to promote products to his subscribers.

    If he thinks something is of real quality and wants to share it with his list, he has that right, and in the end it really is up to us whether we buy or pass.

    I’m not ranting, merely stating a fact… as internet marketers, we should all want to help each other, but in the end aren’t we all trying to run a successful online business? It’d be great if Dan just GAVE everything away, but we know he’ll never prosper. Let’s be reasonable.

    Peace out,

    Fred S.

  • Leiif
    October 19th, 2010 11:26 am

    Hey Dan,

    Very good post. I would like to add something for those that are able to find a way around paying for products. Just because you may not pay for a product and you download it does not make it work. You can have a hard-drive loaded with all sorts of software and training and it does nothing but eat up digits. I am 100% certain that most people involved in IM have WAY MORE on their HD than they will ever need. If you have 3 decent products you probably have enough. Not that you can’t learn from more but really there isn’t much new out there. Get to work and you will make $ eventually.

    Best,
    Leiif

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