If I had to start over from scratch in internet marketing…
Yesterday one of my fans sent me a message on Facebook asking me what I’d do to make a million dollars online if I had to start over in internet marketing from scratch.
It was a good question…so I thought a lot about it last night.
Here’s what I’d do if I had to start out from scratch online
Since I’ve already learned how to identify a hot market and convert traffic in those markets (I gained all that experience from my affiliate marketing activities), what I’d do is pick one of those markets and attack it backwards.
The normal approach is to build a site and do a bunch of SEO, article submission, PPC, PPV, etc. to get traffic…
While I think this is the best approach when starting out to learn everything, now that I’ve gained more experience I’d take a different route.
My first step would be to build out an insane sales funnel
It’s finally sinking in to me how important a sales funnel really is. Simply put… it helps you make more money… a lot more. However it goes beyond that. By making more money per customer, you can afford to pay more money to obtain that customer. Obviously…duh… but I want you to really think about that. Say you can afford to pay $10 per lead because you have a serious sales funnel built up. Meanwhile, your competition can only spend $5 per customer…. who do you think will monopolize the paid traffic if this is the case?
So my first goal would be to create a low priced front end product with multiple high dollar upsells that I can chain together in a logical order.
My second step would be to build out a converting lead funnel
The next goal would be to build out an awesome lead funnel that converts my free prospects into buyers. Testing and conversions is where it’s at with this lead funnel. Test squeeze page conversions, test email headlines, test email formating, etc.
My third step would be to work on basic traffic generation
I’d then test my lead funnel and sales process with some basic traffic generation. Mainly with articles, PPC, and PPV – anything where traffic is immediate and can be turned on and off at will. This way I can get a general idea of how much it costs to obtain a subscriber and how much they will make me. Figuring out my numbers is what I am doing with this step.
Forth step would be to ramp it up
Once I’ve figured out my subscriber value, I’d start ramping up traffic by paying more money for the traffic. Since I know what it costs, ramping it up is just a matter of increasing your pay per click or views. I’d also search out any additional traffic sources that are easily obtained that don’t require much manual effort on my part.
My fifth step would be to recruit affiliates
Now that my traffic has been rolling in and building my lists, I would then focus in partnering up with performing affiliates one at a time. You might as well leverage what you’ve built to funnel in even more traffic 
That’s really all there is too it… of course it’s more complicated than that but from what I’m learning now, it’s the most serious way to build a real online business in a very short time frame. If you work a few hours per day, you should be able to have this entire process mapped out in about 4-5 months tops. It’s a tad bit more risky than building simple affiliate sites, but the potential is far greater.
Something to think about when you’ve got a handle of affiliate marketing and want to take it to the next level 
-Dan Brock
BTW, I’m starting to get into this Facebook thing… If you have a Facebook account, It’d be awesome of ya if you could ‘like’ my fan page here. There’s an embarrasing but funny video on there of me I think you will get a kick out of!
